How To Get Your Website On-Line
PUT YOUR BUSINESS IN FRONT OF POTENTIAL CUSTOMERS ON-LINE
Getting your new business website on-line follows five basic steps, each one done properly should follow best practices in order to ensure that your website meets industry standards.
We can manage all aspects of getting your website on-line and in front of your potential customers, ensuring that best practice is followed. We happily assist with the purchase of domain names; we can arrange secure, reliable hosting at a small monthly cost and are happy to undertake all aspects of your online business to allow you the time to focus on your business needs and responsibilities.
WE’LL LOOK AFTER YOUR WEBSITE, SO YOU CAN LOOK AFTER BUSINESS!
GET YOUR DOMAIN NAME
The purchase of your domain name is relatively straight-forward but there are best practices!
We are able to advise you on the best domain name available to you, which are good registrars to purchase from and why you should purchase a https domain.
We will not purchase your domain name on your behalf in order to protect your ownership of the domain. You should be cautious of any arrangement where you do not own the lease of the domain name.
ARRANGE YOUR HOSTING
The hosting is effectively where your website files live and the space required for this on the servers needs to be purchased.
Your main considerations should be security, speed and reliability (up-time).
We provide UK based affordable, secure, fast and reliable hosting for our clients using dedicated IP’s for added security and to accommodate SSL Certification.
Our hosting packages also include software maintenance and updates.
GET YOUR WEBSITE BUILT
The design and structure of your website are very important.
Your website can be designed to reflect the personality of your business and connect with your customer base. A modern, vibrant, professional looking website will create confidence with visitors to your website looking for the product or service you offer.
The structure of your website should ensure it performs well on all the various operating systems, browsers and devices which will be used to view your website as well as making your website user friendly.
A hugely important aspect of website design is making sure your website is mobile friendly as the majority of visitors to your website will come from mobile devices, this is especially true of visitors who have arrived on your website from any Social Media channels you may have.
GET YOUR WEBSITE IN THE SEARCH ENGINES
Once you have a website to be proud of you need your potential customers to be able to find you in the search engines, this doesn’t happen by chance!
The Search Engines main priority is to provide their visitors (searchers) with what they believe to be the most relevant results for the search term you input. This gives business owners a great opportunity to turn their website into an excellent marketing tool. A well optimised website will rank much higher in the search results (SERPS)!
We specialise in Local Search Engine Optimisation, putting your website it in front of thousands of potential customers looking for the product or service you offer!
We include On-Page Optimisation as standard on all of our website construction!
MAINTAIN & UPDATE YOUR WEBSITE
Your new website doesn’t need to be set in stone! It can be a fluid platform and the content contained on it can be updated as often as is necessary.
As your business evolves, your website should also in order to reflect the changing face of your business, whether this is just informing your visitors of your Company progression, new offerings or showcasing recent works.
In fact, valuable additions to and updates of your website content can assist with strengthening your websites position within the search engines, gives you customers new reasons to visit and may encourage new visitors.
We happily continue to work with our clients after the completion of their website in order to continue to assist them with the growth of their business online.